A female-founded consultancy dedicated to transforming workplace culture and communications with radical honesty.

  • Emily

    Emily Firth

    Consultant Partner & Co- Founder

    Emily has 15 years’ experience of transforming global brands like Sony, Absolut and Dove from the inside-out. She’s also the former (award-winning) Head of Employer Branding at Booking.com overseeing attraction and retention comms strategies for 70+ markets from the Netherlands to Israel to China.

    Emily is on a mission to drive greater creativity in talent communication and has built a reputation for straight-talking in the Employer Brand space. She is passionate about translating complex ideas into storytelling that captures hearts and heads.

  • Rhiannon

    Rhiannon Stroud

    Consultant Partner & Co- Founder

    Rhiannon has over a decade’s experience in employer brand, employee engagement and colleague communications, having held Head of Strategy roles at global consultancies McCann Synergy and Capita.

    Rhi believes a great employer brand is one that’s heard and felt at every stage of the employee journey. EX strategy is Rhi’s happy place – with experience executing on every touchpoint in the colleague lifecycle – from pensions and benefits, to performance management, to wellbeing and more.

  • Sophie

    Sophie Drummond

    Client Service Director

    Sophie has worked at leading EB and EX agencies for over 10 years, delivering strategic, creative solutions for a multitude of global household brands.

    Sophie is a natural team leader and relationship builder, bringing people and processes together to deliver seamlessly. She’s a trusted partner to our clients, learning how they like to work, and optimising our approach around their needs.

  • Carly Hookey

    Carly Hookey

    Client Lead

    Carly has over a decade's worth of experience leading employee engagement and experience briefs for global clients. Working for large corporations as well as for EB and EX agencies, Carly brings a wealth of knowledge from both sides of the fence.

    Throughout Carly’s diverse career, she has excelled in both problem-solving and building strong relationships. She believes the key to success is a mutual partnership built on trust.

  • Georgia Wilkinson

    Georgia Wilkinson

    Client Lead

    Georgia brings over seven years of experience in the EX and EB space, working across a wide range of industries to deliver strategic, creative communications.

    Georgia is known for her strong client relationships and positive, can-do attitude, Georgia seamlessly adapts to diverse client needs and working styles, ensuring each project drives meaningful results.

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