A TRUTHWORKS LIVE SESSION / 2nd JULY 11am CET
Employer Branding Shakeup: the new operating model
Employer branding is facing a reckoning. The old model - engage an agency, follow a framework - no longer cuts it. As AI, geopolitics and hiring instability shift the foundations of the industry, smart businesses are looking for more agile ways to work with EB experts and build internal capability. Join Bryan Adams (founder of Happydance and TruthWorks Expert), Carole Michaud (Global Employer Brand Director at Criteo) and Emily Firth (TruthWorks Co-Founder and former Head of Employer Brand at Booking.com) for an honest, practical conversation about how employer branding is changing - and what that means for how you build, partner and deliver.
What you can expect
01
The EB ecosystem is changing
From single-agency retainers to blended models - platforms, flexible experts and AI are reshaping how EB work gets done.
02
Career sites as content hubs
Where careers sites are underperforming, and how the best brands are connecting EB strategy with tech and content that converts.
03
Build your skills stack
A practical framework for designing an EB ecosystem that combines internal resources, external support on demand and tech.
your hosts
Emily Firth
Co‑Founder of TruthWorks
Helping leadership teams connect the dots between people, brand and business outcomes, with truth as the non‑negotiable.
Learn more
Bryan Adams
Employer Brand Expert
Employer brand strategist and bestselling author of ‘Give & Get’ specialising in short, high-impact engagements with enterprise experience including Apple, Nike and American Airlines.
Learn more