I help organisations understand the real experience of working there and what that means for performance. With 25 years’ experience researching hundreds of employers, my work reveals what is distinctive, attractive and true about an organisation – and where the experience needs to change. I act as a clear-eyed voice of reason, turning insight into practical direction that strengthens Employer Brand & EVP, employee experience and long-term organisational success.

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I help organisations make sense of how they show up as employers when clarity, credibility and alignment really matter. With nearly 20 years of experience in marketing and communications and over a decade specialising in Employer Branding, I bring a strong brand foundation into people and culture work, without losing sight of everyday employee experience.

I’m an Employer Brand & EVP Consultant with over 20 years’ experience helping organisations build compelling, credible EVPs. I work across global, local and niche briefs – from creating messaging from scratch to refreshing tired propositions and localising global narratives. I’m known for my calm, insight-led approach and for turning deep research into clear, distinctive Employer Brand & EVP strategy that truly reflects culture, vision and values.

I partner with global organisations to craft authentic, compelling Employer Brand & EVPs that truly resonate with top talent. I’m a strategic, creative Consultant with end-to-end Employer Brand & EVP experience - from discovering your organisation’s unique offer to crafting a strong Employer Brand & EVP and activating this across multiple channels and media, internally and externally.

I’m a growth strategist with nearly 20 years’ experience helping organisations align who they are internally with how they show up externally. I work with brand-led B2C and B2B2C businesses at moments of growth, change or repositioning. My focus is on Purpose, Vision and Values as practical tools for leadership alignment, decision-making and sustainable growth.

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I bring an integrated approach to leadership, team and culture development, built on over 30 years’ experience across DEI, Engagement, EX, Marketing and Communications. Having worked in senior local, regional and global roles across the US, Japan, Australia, Hong Kong, Germany and the Netherlands, I have a truly international approach. I partner with organisations to build the capabilities and cultures needed to deliver on their purpose and business goals.

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I'm a candidate-centric and culture-focused consultant with over 15 years of experience cultivating global Employer Brand, EVP & Talent Marketing programs. Having established multiple global EVP & EB programs, most recently at Booking.com, I design systems, programs and processes that deliver a powerful return on investment. My focus is delivering on a promise for dignity for candidates coupled with rewarding experiences for recruitment, sourcing and hiring teams.